ECB Pilot New Advertising For Sa Clash
The England & Wales Cricket Board (ECB) has announced it will pilot new digital advertising boards at the “Cardiff Double Header”, with England taking on South Africa in the NatWest Series on Friday 24th August, and the Friends Life t20 Finals Day on Saturday 25th August at the SWALEC Stadium in Cardiff.
Digital advertising boards are now commonplace in football, and the ECB is exploring the technology for the benefit of its commercial partners.
The digital displays will remain static when the bowler begins his run up, and switch to moving displays once the ball is dead – so as to not distract the players on the field.
The boards will cover almost the entire perimeter, but will not be in place directly in line with the playing strip.
Mark Pearce, head of commercial partnerships at the ECB, said: ‘Digital LED boards are a great tool for our commercial partners to offer more engaging branding to fans watching in the stadium and at home on Sky Sports HD. We are excited to be testing the technology at these two high profile fixtures in the cricket calendar.’
Jenny Smith, sports brand partnerships manager, Jaguar Cars, added: ‘As a proud partner of the ECB, we welcome this testing of digital advertising which allows us to be more creative with our branding at cricket matches. One of the biggest benefits is that it also allows us to change our messaging frequently, which keeps it fresh and up to date.’
