ECB tie up Zoopla deal

The England & Wales Cricket Board (ECB) has unveiled Zoopla as the official property partner of England Cricket.

The new deal will see the UK property website benefit from nationwide presence at cricket grounds across the country through advertising and broadcast TV. This includes in-ground media such as pitch perimeter boards and big-screen advertising, as well as player imagery rights.

This included the third Rothesay men’s test match at The Kia Oval vs Sri Lanka last weekend and the upcoming men’s series against Australia, including three IT20 games and four ODIs.

Zoopla will also be working with the ECB to sponsor national grassroots initiatives and will aim to ‘contribute to the development of the cricket community in England and Wales.’

Tony Singh, Chief Commercial Officer at the ECB, commented, “We are delighted to announce this new partnership with Zoopla. Working with such a well-known brand will help to take cricket into the heart of even more communities. As well as seeing Zoopla at our venues, we’re also excited to work with them on grassroots initiatives, supporting our ambition to become the most inclusive team sport in England and Wales.”

Charlie Bryant, CEO of Zoopla and Houseful, added,”We are delighted to be partnering with England Cricket as its official property partner. Like Zoopla, which is known by over 90% of UK adults, cricket is part of our national fabric and we are excited to be supporting it at the national through to grassroots level.”