ECB Renews Vitality Deal
The England and Wales Cricket Board (ECB) has penned a three-year partnership extension with insurance firm Vitality that includes title sponsorship of the County Championship for the 2024 season.
The renewal keeps Vitality as the title sponsor of the Vitality Blast domestic Twenty20 league, as well as the England men’s and women’s international T20 teams, until December 2026.
Vitality will also remain as the official wellness partner of The Hundred men’s and women’s competitions, as well as English Test cricket.
As per the agreement, the company’s logo will continue to feature on the back of The Hundred playing shirts and on training apparel throughout the 100-ball cricket tournament.
The partnership was originally signed in 2013, was later expanded in 2018 to include T20 Blast naming rights, and was extended most recently in 2022.
Alex Perkins, Commercial Director at the ECB said, “The extension of the partnership will see Vitality deepen its commitment to the sport, whilst also continuing to raise awareness of the importance of leading healthy and active lifestyles, as Official Wellness Partner across all formats of the game.
“We look forward to working closely with Vitality in the years to come.”
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