Ed Sheeran And Tiktok Team Up For Uefa Euro 2020 Show
Ed Sheeran will perform at TikTok’s UEFA EURO 2020 Show in a special gig staged at Ipswich Town’s Portman Road and streamed on the musician’s channel on the social media platform.
Announced in a new video alongside David Beckham, the performance will take place on Friday 25th June, and will feature the very first performance of Sheeran’s new single, as well as a number of classic tracks.
The show will be available to view again at various points across following weeks, on 26th June, 27th June and 9th July, for fans who missed the live event.
The news comes after Sheeran announced that he and his Divide Tour will be the Official Shirt Sponsor of the EFL League One team next season.
@edsheeran Playing @tiktok ‘s UEFA Euro 2020 LIVE show, filmed this with goldenballs himself @davidbeckham , tune in from 9pm BST 25th June x #EdTikTokLIVE
“Can’t wait to perform at TikTok’s UEFA EURO 2020 Show live from Portman Road,” said Sheeran.
“It’s a place I love and I’m looking forward to performing some fan faves as well as my new track for the first time! See you on the 25th June.”
Paul Hourican Head of Music Operations UK at TikTok added: “We are honoured to play host to Ed Sheeran for this very special gig during the UEFA European Championships. He is one of the greatest pop stars of his generation, a truly groundbreaking live performer and I know this moment is going to be truly special for the global TikTok community.”
The TikTok UEFA EURO 2020 Show marks the platform’s partnership with UEFA for the rescheduled tournament.
It became the first social media platform to become an Official Sponsor of a UEFA international tournament, and also recently launched a new TV campaign to support the partnership.
