Eden Park Agrees 6-year RFU Deal
French clothing company Eden Park has agreed a long-term deal with the Rugby Football Union (RFU) as its official formal wear provider.??
The fashion brand, along with the help of England players Ugo Monye and Danny Care, tailored an exclusive collection of bespoke formal wear for the RFU; becoming the first French brand ever to dress the England team.
The collection is part of a six year partnership covering the next two Rugby World Cups in 2011 and 2015 and will see Eden Park kit out the entire England squads, ranging from the Seniors through to the Under 18’s, management and backroom staff.
Franck Mesnel, former France player and founder of Eden Park says: ‘Eden Park has come a long way since 1987, when five Racing Club de France rugby players decided to design a set of rugby shirts for our friends. I would never have dreamed that just 20 years later we would have the honour of dressing the England Rugby Team.’
Monye and Care travelled out to the fashion brand’s headquarters in Paris to work with the Eden Park design team to select fabrics, cuts and design details.
?As part of their long term partnership, Eden Park will release a limited edition capsule collection in collaboration with the RFU, which will be available to buy from early next year.
?Sport Industry TV caught up with Ugo Monye and Martin Johnson at the official announcement – to see their styling tips click here.
