Edf Renews European Rugby Tie-up

EDF, the global energy supplier, has extended its sponsorship of European club rugby’s two leading tournaments, the Heineken Cup and European Challenge Cup.

Tournament organisers European Rugby Cup Limited have agreed a four-year extension to their deal with EDF, which will see the partnership run through to the end of the 2012/2013 season with EDF continuing to gain exposure across Europe.

The EDF extension follows recent commercial announcements this season that saw title sponsors Heineken extend their relationship with the ERC and Heineken Cup through to 2013 and, in the broadcast sector, Sky Sports extend through to 2014.