Edgbaston Extends Two Circles Partnership
Edgbaston, home of Warwickshire County Cricket Club, the Birmingham Bears, T20 Finals Day and an Ashes Test in 2015, has extended its partnership with Two Circles, the data-driven sports agency.
Having helped the club deliver its highest ever average attendance and record levels of customer retention, the BT Sport Industry Awards Agency of the Year will continue to provide customer insight and strategic support on commercial strategy.
Following the recent allocation of major matches to Edgbaston from 2017 to 2019 – including an Investec Ashes Test Match – the club are set to reap the rewards of their £32m ground redevelopment.
The club has also recently won a number of honours including being crowned the NatWest T20 Blast champions in 2014.
Gareth Roberts, commercial director at Edgbaston, said: ‘Two Circles have been a valued and extended part of our team providing insights on our fans, implementing the right business intelligence for our club and ensuring we deliver the right message to our customers at the right time. This has delivered tangible returns. We are delighted to extend our partnership with Two Circles and to continue to enhance our offering through what will be a very important year in 2015.’
Gareth Balch, managing director at Two Circles, added: ‘It has been a pleasure to work as an extended part of the Edgbaston team over the last two years. We are very proud to extend this partnership and look forward to achieving record results with the Club in 2015 and beyond.’
