Edgbaston Signs Up Ticket Partner
Birmingham’s Edgbaston Stadium has confirmed a four-year partnership with Seat Unique, which sees the global ticketing brand become the cricket ground’s exclusive premium ticketing partner.
In addition to securing branding in prominent locations at the 25,000-capcity Edgbaston Stadium, Seat Unique will become the naming rights sponsor of its Skyline Terrace, renamed the Seat Unique Skyline Terrace from 2023.
The strategic partnership will see Seat Unique exclusively power Edgbaston’s premium ticket sales and aim improve the customer journey.
The Seat Unique platform will be offering tickets to all of the major cricket events taking place at Edgbaston, including the Vitality Blast Finals Day and the much-anticipated men’s and women’s Ashes series in 2023.
Ben Seifas, Head of Sales and Partnerships, said, “We are delighted to have secured a partnership with Seat Unique for the next four years.
“Seat Unique are one of the most recognisable brands in the ticketing industry and we’re thrilled that its team want to work with us on enhancing our premium experiences.
“Edgbaston holds some of the best facilities in world cricket and with our major matches – including next year’s Ashes – it’s an incredibly exciting time for us.”
Robin Sherry, Seat Unique CEO and Founder, added, “Following successful partnerships with an array of prestigious domestic cricket clubs, we are delighted to be partnering with Edgbaston.
“Through our trusted marketplace, supporters have 24/7 access to a variety of premium tickets, and in just four clicks, they can purchase unforgettable experiences at one of the most famous cricket stadiums in the world.”
“We are excited to be opening up access to premium experiences to a brand-new audience at Edgbaston, particularly with the stadium hosting The Ashes Series in 2023.”
“Our partnership with Edgbaston will further help us on our mission to improve the accessibility of premium sporting experiences across the globe, and we are thrilled to be able to extend this access to cricket fans. We look forward to welcoming them to the Seat Unique Skyline Terrace.”
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