Ee Becomes Lead Partner Of Wembley Stadium

26 Feb 2014 | tshego

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Wembley Stadium and EE have announced that the digital communications company has become the inaugural lead partner for Wembley Stadium.

The six-year partnership, brokered by Wasserman Media Group in partnership with the FA, will commence with immediate effect, with the first event at the Stadium being the League Cup Final on 2nd March.

The stadium name will be referenced across all channels by both Wembley and EE as ‘Wembley Stadium connected by EE.’

The partnership aims to make Wembley the most connected and technologically advanced stadium in the world, with EE investing millions of pounds in the stadium’s stadium infrastructure to develop the best ‘sofa to seat’ experience.

As part of the technological development at Wembley, EE will introduce mobile ticketing solutions, mobile network access and high-speed Wi-Fi. Customers of the brand will also benefit from exclusive ticketing opportunities.

Melvin Benn, Wembley chairman, said: ‘We have been looking for the right partner to help us make sure that Wembley maintains its reputation for being one of the best sport and entertainment venues on the planet. As stadia around the world become increasingly more technologically advanced, EE is the perfect partner to assist us in fulfilling that goal, giving event owners and their fans the best possible and unforgettable shared experiences.’

Benn added: ‘Wembley Stadium marked its 90th anniversary in 2013 and this partnership shows that we’re looking to the future and ensuring that we fulfil our ambition to offer inspiring memories, whilst bringing innovation to the stadium at a much faster rate and providing services that are at the forefront of consumer engagement and technology.’

Olaf Swantee, CEO at EE, commented: ‘We are extremely proud to announce our partnership with Wembley Stadium. At EE, we are always looking for new ways to enhance digital lives across the UK and this ground-breaking deal allows us to extend the same vision and passion to the country’s national stadium.’