Ee Customers Set For Bt Sport Deal

11 Jul 2016 | tshego

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BT Sport and EE have teamed up to offer six months’ free access to BT Sport in the first tie-in between the two brands since the telecoms company bought the mobile operator for £12.5bn in January.

It will be the first time that a BT service has been promoted through EE’s retail stores nationwide and will be the first of a series of benefits made available to EE customers.

The offer is for six months and after the period is up, customers can opt to pay £5 and keep access, with customers having access to every match in the UEFA Champions League and UEFA Europa League, all 42 Premier League matches, The Emirates FA Cup, Aviva Premiership Rugby, European Rugby Champions Cup, MotoGP and UFC.

A multimillion pound advertising campaign will support the launch of the offer, featuring footballing names including Harry Redknapp, José Mourinho and Rio Ferdinand.

EE chief executive Marc Allera said: “Our customers have been telling us for a long time that they are watching more and more sport on the go, and this summer’s European Championship football tournament has driven traffic peaks that we’ve never seen before.

“Now, as part of BT Group, we are able to offer customers the chance to watch the very best in live domestic and European sport when out and about.

“With our ambition to reach 95% of the geography of the UK by 2020, EE customers will be able to watch Premier League football while on Hackney Marshes, or the America’s Cup in the middle of Lake Windermere.”