UK mobile network operator and internet service provider EE has extended its partnership with the football associations of all four Home Nations until 2028.
Under the four-year renewal, the company’s logo will continue to feature on the training kits of the England, Scotland, Northern Ireland, and Wales men’s and women’s national teams.
EE will additionally remain as the connectivity partner of Wembley Stadium, which will continue to be known as ‘Wembley Stadium, connected by EE’ over the duration of the new contract.
The BT-owned network will receive prominent brand visibility throughout the iconic 90,000-seat venue, as well as at St. George’s Park training centre.
EE first partnered with the England Football Association (FA), the Scottish FA, Irish FA, and the FA of Wales in 2015.
Mobile data usage at Wembley has increased by 80% since the partnership began, with an estimated 15 million fans having benefitted from EE’s connectivity services.
Through the latest agreement, EE will invest in all levels of the game, placing a particular focus on the further growth of women’s football, as well as para and esports teams.
“At EE, we pride ourselves on our longstanding partnerships with the UK’s leading cultural institutions, investing in the things that matter most to our customers,” said Pete Jeavons, Marketing Communications Director at EE.
“Football is part of the fabric of our nation, so EE is proud to stand beside all four home nations and Wembley – the home of English football – for the next four years, continuing to invest in the sport at all levels to engage communities across the country.”
Mark Lynch, Stadium Director at Wembley Stadium, added, “We are delighted to continue our long-standing partnership with EE which will ensure Wembley Stadium retains its status as one of the best-connected stadia in the world.
“The new agreement will bring more benefits to all our guests over the next four years and enable us to deliver an improved customer experience for all.”
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