EFL Adds Screwfix
The English Football League (EFL) has added hardware wholesaler Screwfix to its portfolio of official partners for the 2018-19 season.
A multi-million pound, three-year deal will give the brand marketing and promotion rights across all 72 EFL clubs and games, including the five Wembley finals, throughout season.
Screwfix becomes the 13th member of the EFL’s current commercial programme, which has built a reputation for its innovative approach.
The partnership with Screwfix will have an experiential focus, with a press release promising “exclusive experiential rights, with tailor-made EFL experiences throughout the tenure available to supporters of EFL Clubs and Screwfix customers.”
The deal was announced as the EFL prepares for its new season kick-off this weekend.
A launch event saw former Brentford and Nottingham Forest manager Mark Warburton visit his local Screwfix store in St Albans to meet staff, customers and try his hand in the retail industry.
“It’s such a tough division – so many teams can compete.”
Mark Warburton gives his views on the @SkyBetChamp as #EFL launch partnership with @Screwfix >> https://t.co/sqRF1gni9h pic.twitter.com/aFRHVkhBzt
— EFL (@EFL) August 2, 2018
He said: “Partnerships such as this one between Screwfix and the EFL are vital in football as the revenue is distributed back into the game and into key areas for the EFL and EFL Clubs, including work in youth development and community initiatives.
“I think the Championship will be a really tight League this season, Stoke City under Gary Rowett look strong and I think will be the team to beat.”
Shaun Harvey, EFL chief executive, welcomed the deal, commenting: “We are delighted to welcome Screwfix as our new Partner. Screwfix are an important addition to the EFL’s stable of partners and, of course, already familiar to fans of our clubs through their previous advertising around our games
“They join us at an exciting time, on the eve of what we expect to be an exciting and inspiring Season. Judging by the activities of Clubs over the summer, it is set to be as competitive as ever with managers and players, up and down the country poised to grab the weekend headlines.
“We look forward to working with Screwfix through the forthcoming season.”
Caroline Welsh, brand and marketing director of Screwfix, said: “Football plays a huge part in our customers lives and we are delighted to be the Official Partner of the EFL.
”This partnership is important to us as it allows our customers to access the games they love and fingers crossed be part of their team’s play-offs at Wembley Stadium.
”We look forward to working with EFL and bringing football even closer to our customers.”
Screwfix already enjoys a strong association with the EFL, having sposored EFL coverage on Sky Sports since 2013.
