EFL Announces Partnership With Jewson

The English Football League has announced a new partnership with national builder’s merchant Jewson, which will see the brand build a strong presence across the Sky Bet Championship, League One and League Two.

As well as covering all the 72 teams in the three leagues, Jewson will have branding opportunities across all the EFL’s showpiece Wembley finals that include the Carabao Cup, Papa John’s Trophy and the Sky Bet Play-Off Finals. The partnership will also include additional exposure across the EFL website, social media channels and iFollow, the EFL’s award-winning streaming service.

A key focus for the partnership will be the shared commitment to support local communities. Jewson will be launching a girls’ grassroots football initiative in the coming months delivering 72 sponsored football kits to girls’ football clubs throughout the UK.

Gareth Drew, Jewson Marketing Director, said, “We will be launching a programme of events and incentives to bring our customers and colleagues closer to the action. We know that football is a diverse sport and extremely popular amongst our customers, therefore this partnership is a great fit for our business and will certainly strengthen the Jewson brand.”

With 500 Jewson branches situated across the country, the company’s connection to the wide range of communities throughout the UK is seen as a key driving factor to this deal.

EFL Chief Commercial Officer, Ben Wright explained, “The partnership demonstrates the EFL’s ability to offer local activation on a national scale with almost all our 72 EFL clubs in close proximity to a Jewson business. Jewson is planning some great initiatives to bring the partnership to life and build engagement between customers, staff and the clubs”

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