EFL Appoints Trevor Birch As Ceo

The EFL has appointed Trevor Birch as its new CEO, replacing David Baldwin from 1st January 2021.

The appointment, which was confirmed by the EFL Board, will see Birch move from Tottenham Hotspur, where he has been Director of Football Operations since September. He will take over from current CEO Baldwin, who resigned in October after just four months in the role and will leave the organisation on 31st December.

Birch joins the EFL having served in a number of prominent roles within football, having been CEO of Chelsea, Everton, Leeds United, Sheffield United and Derby County, as well as Chair of Swansea City. 

“I am delighted to be able to welcome Trevor Birch to the EFL,” said EFL Chair, Rick Parry.

“Trevor’s vast experience has impressed me throughout our discussions in regards to the role, and having been a strong candidate in 2019 before withdrawing from the process, I am delighted that he has opted to take up the position and is able to join the League so promptly. I thank (Tottenham Hotspur Chairman) Daniel Levy for his understanding in this respect. 

“I have known Trevor for many years and value the knowledge and expertise he has accumulated working with notable clubs at all levels of the game including a number of clubs in financial distress. I have no doubt that his acumen and experience will prove valuable for the EFL as we look to navigate our way out of the unprecedented set of circumstances presented to us by COVID-19 alongside considering the challenges of future reform to the pyramid as we look to develop long-term sustainability in the EFL.”

Birch added: “I have thoroughly enjoyed being a part of Spurs, however the opportunity to play a role in the EFL at such a crucial time is one I couldn’t turn down. There is a big job to be done dealing with the effect of the pandemic, together with participating in discussions on the future structure of football and I hope I can make a meaningful contribution to that process.”