EFL Tie Up Small Biz Ebay Partnership
The EFL has announced a new three-year partnership with eBay that will celebrate the businesses powering local communities around all 72 EFL clubs.
The two will launch the ‘Small Businesses United’ campaign, a partnership that will see eBay donate advertising space at EFL grounds to the small businesses at the heart of their marketplace.
‘Small Businesses United’ launches ahead of the start of the 2021/22 season, which begins as AFC Bournemouth host West Bromwich Albion.
All EFL clubs and competitions will be involved in the initiative until the end of the 2023/24 campaign.
Ben Wright, Chief Commercial Officer of the EFL, said: “The long-term relationship we have agreed with eBay is an exciting addition to the EFL portfolio of Official Partners and highlights how we want to support the local businesses who have in turn done so much to help our clubs.
“This is a fantastic opportunity for supporters of our Clubs to see their own businesses advertised in EFL stadia nationwide, and demonstrates again how the EFL can support positive and impactful local community activation on a national scale.”
Rob Hattrell, SVP & Head of eBay Europe added: “eBay UK and the EFL know that local business and football clubs are the backbone of our communities, sharing a history of mutual support that we’re so excited to celebrate with Small Businesses United.
“After the financial trials of the pandemic, it’s more important than ever for eBay to continue to shine a spotlight on the power of small business, and to champion the sport we know and love.”
