Efl’s Jonathan Casbon Joins Monterosa

Digital fan interaction technology company, Monterosa, has expanded its sport team with the appointment of Jonathan Casbon as the agency’s new head of sport development.

Working with director of sport, Ben Barker, Casbon will be tasked with raising the profile of Monterosa across a range of sports rightsholders, sponsors and broadcasters.

Jonathan is an experienced sports industry executive, working with rightsholders, brands and agencies to develop and exploit rights value through effective strategic partnerships. After starting his career with Football DataCo, a joint venture from the Premier League and English Football League (EFL), Jonathan moved agency-side to drive commercial opportunities from syndicated video content, before joining the EFL.

His time at the EFL saw Carabao announced as the new EFL Cup partner alongside Checkatrade who joined as the EFL Trophy partner earlier this year, along with supporting partner level deals with Ginsters, Mitre and EA Sports.

Monterosa’s sports clients have included most recently the Rugby7Stars fantasy game, developed for World Rugby to engage fans with the HSBC World Rugby Sevens Series, adidas and NFL, as well as Carlsberg and UEFA for the 2016 Euro Championships.  

Casbon commented: “It is an exciting time to join Monterosa as we build on the success from our most recent releases and develop tailored interactive products for rightsholders and brands alike to build stronger connections with fans. I look forward to working closely with Ben and the team to position Monterosa and the LViS platform as the preferred interactive partner in sport.”

Ben Barker, director of sport, Monterosa, added: “We are delighted to have Jonathan on board, his calibre, experience and expertise will be a great asset to our growing sport business as we continue to work with fantastic sports clients across the globe delivering innovative and large-scale fan interaction product for them.”