Eleven Sports Media Expands Celtic Link

Eleven Sports Media has extended its partnership with Celtic FC to include shirt sponsorship of the Scottish Premiership club’s B team.

Branding solutions agency Eleven, already a sponsor of the Celtic FC Women team, will now see its logo on reserve players’ shirts.

Under its existing agreement, Eleven supplies data-driven and stat-led content throughout Celtic Park via StadiumTV and StatTV, as well as bespoke StatZone content via the club’s official social media platforms. It also delivers a community partner programme that connects the club with regional brands.

Adrian Filby, Celtic’s Commercial Director, said, “Celtic FC and Eleven’s partnership began in 2019 and has gone from strength to strength.

“Beginning with the introduction of Celtic FC community partnerships and Eleven’s significant role supporting the professionalisation of our women’s team as their training wear partner, this will now extend to include front of shirt sponsorship of Celtic FC’s B team.

“We are delighted to work ever-more closely with Eleven in the years to come as it is a brand who very much shares our own ethos.”

Eleven, which was founded in 2009, seeks to bridge the gap between rights-holders, their local business communities and supporters.

Matt Cairns, Eleven CEO and Founder, said, “To be given the responsibility and trust to deliver on Celtic’s fan engagement objectives was a tremendous moment in our growth as a business and we cannot wait to continue our partnership with the club into a new era that sees Eleven proudly adorn both the and Bteam’s shirts and Women’s training wear.”

Image credit: Celtic FC