Eleven Sports Secures Gfinity Elite Series

23 Jul 2017 | tshego

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Eleven Sports has agreed a deal with eSports company Gfinity to secure rights to the first edition of the Gfinity Elite Series, being staged at the Gfinity Esports Arena in London, with its live offering kicking off with week three, this past weekend.

Eleven Sports will show live and exclusive coverage of the premium action, along with preview and review shows, behind the scenes footage, documentary and magazine content and industry interviews and features.

The agreement will see the broadcaster provide the video gaming competition with global coverage across all seven of its markets, which include Belgium, Italy, Luxembourg, Poland, Singapore, Taiwan and the USA.

The competition comprises eight teams competing in a seven-week regular season which will be followed by a series-ending knockout phase.

Neville Upton, chief executive of Gfinity, said: “We are very excited to work with Eleven Sports as they are an excellent partner to deliver top-quality broadcasting available in almost 80 million pay-TV households on top of their OTT subscribers in the key markets where eSports matters the most.

“Eleven Sports distributes some of the biggest sporting events which makes them a natural fit for all the competitive video game action that the Elite Series has to offer globally.”

Danny Menken, group managing director for Eleven Sports, added: “eSports is growing rapidly worldwide and we are thrilled to agree this deal with Gfinity to bring a slice of the action to fans in every one of our markets.

“Gfinity aims to create a community where gamers can play, share, watch and learn via dynamic and engaging content. This makes it the perfect partner for Eleven Sports in line with our strategy to bring fans close the action, creating a go to destination where a community of dedicated and passionate millennial fans can access a diverse range of content that is tailor-made for them.”