Eleven Sports Unveils ‘2.0’ Rebrand On Fifth Anniversary
Broadcaster ELEVEN Sports has launched a rebrand to mark its fifth anniversary, unveiling a new ‘2.0 strategy’ which promised a host of new content streams and plans to grow its digital ecosystem.
The group says it will launch a new digital global hub later this year to deliver new content, and has also announced the launch of three new verticals to the ELEVEN umbrella.
The broadcaster has announced the launch of ELEVEN WOMEN to provide coverage of women’s sport from around the world; ELEVEN NEXT, which it says will shine a light on local sport, building on the group’s strategy in Italy, where it has committed to streaming the third and fourth tier Serie C and Serie D leagues; and ELEVEN ESPORTS, where the broadcaster will double down on esports, having streamed more than 200 esports events during lockdown.
“Andrea Radrizzani, Marc Watson and the rest of our founding group launched ELEVEN SPORTS in 2015 with the belief that there was a market for a new type of sports platform that could deliver for fans in a more flexible, fun and accessible way,” said Luis Vicente, CEO, ELEVEN Sports.
“Over the past five years that’s what they have created, together with our 400 plus amazing members of staff. We’ve built a global community of fans, a world-class portfolio of rights and a host of platform innovations that differentiate us from our competitors. We have disrupted the status quo to democratize access to the best sport content and delivered on our mission to be fully platform-agnostic and fan-centric.
“We are now the guardians of this amazing legacy and our ELEVEN 2.0 approach will build on the fantastic work that’s already been done. With our new ELEVEN 2.0 strategy, we’re going to accelerate our journey with thousands of hours of additional LIVE content every year, an innovative digital first and data led approach and continuous investment in Premium rights alongside new investment in Longtail and Newtail rights in virtual and traditional sports. We are convinced about the massive untapped potential in the new brand verticals we’ve announced and we are excited about the opportunities we can deliver for more sports, athletes and fans around the world, in a true spirit of co-creation and joint venture.
“More than ever, we are building the most varied, most dynamic content offering possible and a destination to serve all fans with the content they want, at the time they want and wherever they are. More than ever, we stand by the fans and for the fans”
Under the new ELEVEN umbrella, ELEVEN SPORTS will remain the flagship brand, while ELEVEN’s 2.0 launch will initially focus on the group’s European markets of Belgium, Portugal and Italy with additional territories to follow in early 2021.
