Ellie Simmonds headlines Move Together campaign
Active Black Country and the local authorities of Dudley, Sandwell, Walsall and Wolverhampton have launched their Move Together campaign to inspire residents to embrace movement as part of their daily lives.
Move Together has been described as an unifying movement that seeks to break down the barriers to activity, empowering every resident – regardless of age, ability, or background – to become more physically active.
Paralympic legend Ellie Simmonds MBE is fronting the campaign, which was launched at Manor Farm Community Association centre in Walsall on Wednesday 7th May).
She was joined by representatives from the four local authorities, together with Wendy Morton, the Conservative MP for Aldridge-Brownhills, and a range of community partners.
Commenting on her support for the campaign, Ellie said, “Being active has always been such an important part of my life. It hasn’t just been for my physical health, but for my confidence, mental health and happiness.
“The best thing is that you don’t even have to be an athlete to feel the benefits – or have ever done sports. Whether it’s a walk with friends, dancing in your living room, or joining a local group, moving and being active can make a massive difference.
“That’s why I’m so proud to be here at Manor Farm Community Centre in Walsall today to support the Move Together campaign – because everyone deserves the chance to feel the joy and freedom that being active can bring.”
The campaign, running in three phases until October 2025, will raise awareness of the spaces and places where people can move more and be active and showcase the wealth of accessible activity opportunities across the region.
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