Elmwood Wins Glasgow 2014 Design Brief

Global design agency Elmwood has won the brief to create the branding and identity for the Glasgow 2014 Commonwealth Games.

The agency has been awarded the commission by the Organising Committee for the Games and has been charged with developing brand values, a brand personality and brand positioning for the Commonwealth Games.

The agency’s work will form the crux of the Commonwealth Games’ marketing communications.

Elmwood will base the branding on the ideas used in Glasgow’s initial bid to host the Games. Ideas it puts forward will be informed by key stakeholders and members of the public.

The 2014 Commonwealth Games take place in Glasgow between 23rd July and 3rd August.