Emirates Appoints Synergy For Rwc 2015
Emirates has appointed sports marketing specialist Synergy to activate its worldwide partnership with Rugby World Cup 2015, following a competitive pitch process.
As part of the brief, Synergy will create and execute an integrated PR, digital and experiential campaign, themed around Emirates’ ‘Hello Tomorrow’ global brand platform and focused on the brand’s RWC Flag Bearer programme and RWC 2015 Fan Zones.
Emirates has backed the Rugby World Cup since it became a tournament sponsor for France 2007, becoming a worldwide partner four years later for the tournament in New Zealand.
The brand was also the first worldwide partner to sign up for both the Rugby World Cup 2015 in England and 2019 in Japan.
Tim Crow, CEO Synergy, commented: “Emirates and Synergy share a passion for innovation and a longstanding history in rugby, and we’re looking forward immensely to creating something that will enrich the RWC experience.”
