Emirates Pushing World Cup On Twitter

Emirates, the official airline of the 2010 FIFA World Cup, is challenging football fans to form a virtual Mexican wave via Twitter – with the chance to win a dream trip to the World Cup final in South Africa. 
 
As an official FIFA partner, Emirates is challenging fans to create the longest virtual Mexican wave through the networking power of Twitter – a ‘Twexican Wave’.
 
Inspired by the Mexican wave phenomenon that took off at the 1986 FIFA World Cup in Mexico, Emirates is aiming to take the cult celebration from the stadium and put it onto Twitter where so many fans are already talking about the tournament.
 
Wherever fans are, they can visit Twexicanwave.com and change their Twitter profile picture to them holding their arms in the air, thus, re-enacting the Mexican wave.
 
To win a chance to be at the final of the FIFA World Cup 2010 in Johannesburg on 11th July, fans need to be part of the longest virtual Twexican Wave.

A new wave starts the moment someone with an ‘arms-in the-air’ profile picture tweets #twexicanwave. The wave is only broken when someone tweets #twexicanwave without a new profile picture.
 
At www.twexicanwave.com, the wave’s length is then logged and visualised from all the different profile pictures that make up the latest Twexican Wave. At the end of the competition the longest wave created wins.
 
Any entrants that are part of the winning Twexican Wave are entered into the main prize draw to win an Emirates package to the FIFA World Cup final and truly ‘Live the Unforgettable’ with Emirates.

The FIFA package will include a pair of tickets, hotel accommodation, transfers and match tickets, all courtesy of Emirates Airline.
 
Emirates will be flying thousands of football fans to South Africa on its five daily flights to the country from its network of over 100 destinations across six continents.
 
Emirates flies from six UK airports (Heathrow, Gatwick, Birmingham, Manchester, Newcastle and Glasgow) via its Dubai hub to three South African cities – Johannesburg, which is hosting the FIFA World Cup Final, Cape Town and Durban. 
 
Emirates’ partnership with FIFA began at the 2006 FIFA World Cup when it became the first airline to be a sponsor of the prestigious sporting event.

Following on from the success of the tournament in Germany, Emirates then cemented its status as an official FIFA partner up to and including the 2014 FIFA World Cup.