Emma Raducanu Partners With Porsche
British tennis star Emma Raducanu has secured another high-profile endorsement deal after agreeing to become an official brand ambassador for Porsche.
Emma Raducanu wrote tennis history at the US Open in the summer of 2021, becoming the first ever qualifier to win a Grand Slam tournament. The 19-year-old’s incredible rise to stardom means Porsche has signed up one of the most recognisable faces in women’s tennis.
Porsche already has commercial interests in tennis and in April, Raducanu will make her debut at the Porsche Tennis Grand Prix in Stuttgart’s Porsche Arena.
The US Open champion took to Twitter to announce the deal, pictured with a £27,000 classic 911 Carerra 3.2.
Raducanu commented, “Porsche is one of the brands I’ve always loved from a young age. One of my first tennis coaches drove a 911. Whenever I would turn up to practice in the morning, I would see his Porsche, I would go ‘wow’ and dream of one day sitting in my own. Growing up, I would go to Brands Hatch and watch the Porsche Carrera Cup finals. The adrenalin I would get from motorsports and seeing the Porsches was the most fun part of my week. It’s important for me to align with partners and brands that I really feel passionate about and that I identify with.”
Chairman of the Executive Board at Porsche AG, Oliver Blume, added, “Emma embodies not only a new generation of strong and self-confident players but, as a personality, is also an inspiration and role model beyond the realms of her sport for young women all over the world. Through her own life, she exemplifies that one can achieve one’s goals if one believes in oneself and is prepared to work hard. She’s therefore an excellent fit for Porsche and the values for which the company stands.”
The deal follows the multi-million-pound partnership with communications giant Vodafone Raducanu secured last month. She will be the new ambassador of their ‘Play your way to Wimbledon’ campaign. She is also a brand ambassador for luxury brands Tiffany and Dior, and Evian and British Airways.
