Endeavor Merges Two Major Event Groups
Global sports and entertainment company Endeavor has announced that it has combined its premium experiences businesses On Location and London-headquartered IMG Events.
On Location is an official partner to more than 150 iconic rights holders, including the PGA, NCAA, UFC, and WWE, as well as numerous musical artists, festivals, and fashion events. In 2021, the International Olympic Committee named On Location its first-ever, official global hospitality provider for the Paris 2024, Milan 2026, and Los Angeles 2028 Olympic Games. As the NFL’s long-time official hospitality partner, Super Bowl LVI in February 2022 marked On Location’s single largest event in its history.
IMG Events has also seen record ticket, hospitality, and sponsorships sales across its diverse slate of events this past year, including Frieze LA and NY, the Miami Open, Madrid Open. It also holds a strong UK presence, with the likes Taste of London, SailGP and Winter Wonderland within its portfolio.
With the two companies operating in similar spaces, Endeavor sees the merger as a logical move. The new division will be led by Paul Caine as President and Jon Lavallee as Chief Financial Officer (CFO).
Caine most recently served as President of On Location, which Endeavor acquired in January 2020. Before joining Endeavor and On Location, Caine amassed an extensive track record building, operating, transforming, and investing in small- and large-scale public and private businesses. He most recently served as Chief Revenue Officer of Bloomberg.
Lavallee has served as Chief Financial Officer of On Location since November 2017. Prior to On Location, he served as Chief Operating Officer of PrimeSport, which later merged with On Location.
Endeavor President, Mark Shapiro, said, “Bringing together these two dynamic businesses will serve to supercharge our consumer experiences within our extraordinary global events portfolio.
“Paul and Jon have brilliantly led On Location’s resurgence from the pandemic and I’m confident they will elevate these two highly complementary businesses with the full support of the Endeavor network at their backs.”
