England 2018 Appoints Weber Shandwick

PR firm Weber Shandwick has been appointed by the England 2018 bid team as its international communications provider.

The appointment follows Weber Shandwick’s role in providing support to England 2018 since December 2009.

Weber Shandwick will become an official supporter of the 2018 Bid as part of its new role.

Weber Shandwick head of sport, Fiona McLachlan, will lead the account, reporting into the England 2018 communications team.

The bid has faced a number of challenges in the last week with the departure of Lord Triesman.