England Athletics Adds New Balance
England Athletics has confirmed a new sponsorship and supply deal with New Balance, who will provide the performance kit for all national representative teams.
As part of the agreement New Balance will produce newly designed kits for all disciplines and age groups under the England Athletics umbrella, as well as offering discounts to registered athletes.
England Athletics has not revealed the financial specifics of the deal, but a statement from the body said the sponsorship ‘stands as a substantial investment’.
It will also support the national body’s championship events, starting with this weekend’s National Age-Group Indoor Championships in Sheffield.
Chris Jones, the body’s chief executive, said: “England Athletics is delighted to be working with New Balance, one of the world’s leading performance brands.
“New Balance has shown that they are fully committed to supporting the development of athletes and the grassroots of the sport and the sponsorship represents an exciting opportunity for both New Balance and England Athletics to deliver real value to our membership and the wider athletics and running family in England.”
Last month New Balance stepped into the global football market by announcing a new kit supplier deal with Liverpool FC, as well as a line-up of ambassadors including Aaron Ramsey, Adnan Januzaj and Vincent Kompany.
New Balance takes over the Liverpool sponsorship from Warrior – part of the New Balance portfolio – from the start of next season.
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