England Athletics Partners With Aftershokz
England Athletics has announced a new partnership with bone conducting headphone brand, AfterShokz.
Bone conducting headphones are the only earphones that are fully approved for use in all road races under the UK Athletics rules of competition.
AfterShokz will become England Athletics’ official headphone partner and provide offers to England Athletics registered athletes and RunTogether participants and leaders, as well as products for England representative teams.
UK Athletics’ rules of competition state that ‘in ear’ headphones cannot be used in events where roads are open to traffic. Using bone conduction technology, AfterShokz is able to deliver stereophonic sound through cheekbones to the inner ear.
Chris Jones, CEO, England Athletics said: “England Athletics is absolutely delighted to partner with AfterShokz. Both England Athletics and AfterShokz are passionate about getting more people participating in running and athletics. Whether taking part in events, running solo or running socially with others, it’s key that their experience is safe and enjoyable.
“We recognise that many of our participants across track and field and running enjoy listening to music while warming up or competing, so partnering with the number one bone conducting headphone brand means that we can better ensure their safety.
“We at England Athletics are looking forward to working in partnership over the coming months to promote safe running in events to our members.”
Kim Fabiano, chief marketing officer, AfterShokz commented: “We are extremely excited and proud to partner with England Athletics. Our goal is to give people a comfortable and safe listening experience whilst playing sport and this relationship will help runners continue to train and race with music.”
