Ahead of the final qualifying tournament for the London 2012 Olympic Games, Iceni Water has agreed a new deal to hydrate the England Badminton Team, after being named ‘Official Hydration Suppliers’ of the squad.
Iceni Water will support the team at the tournament, the Yonex All England Open Badminton Championships 2012 from today to 11th March.
The competition represents the last chance for players around the world to obtain the maximum ranking points, to ensure their place at London 2012.
Managing director of Iceni Water, Brett Fleming-Jones, said: ‘Staying properly hydrated by drinking water whilst playing any high energy sport is vital to achieving optimum levels of performance. This is why Iceni enjoys strong links with a range of popular sports in the UK like badminton and is the water of choice for many top players.’
Sponsorship manager at Badminton England, Gary Aytes added: ‘Team England takes their physical fitness and wellbeing very seriously and we’re very grateful for Iceni Water’s support as they understand the necessity of staying properly hydrated.’
