England Cricket Adds Radox To Partner Roster

The England and Wales Cricket Board (ECB) has announced a new partnership with shower and bathing brand Radox.

The partnership incorporates the men’s, women’s, and disability England teams.

As per the deal, the Radox brand will gain exposure at cricket grounds across the country with a campaign that marks the recent relaunch of its shower gel range.

Radox will also activate through England Cricket’s social media channels, by calling on fans to ‘submit their most refreshing moments during the series’ for the chance to win men’s and women’s Ashes tickets.

Russell James, Sales and Marketing Director at the ECB, said, “We’re delighted to announce this new partnership with Radox. We have partnered with Unilever for numerous seasons now and, as we eagerly anticipate the upcoming men’s and women’s Ashes, there is no better time for one of their top performing brands, Radox, to join up with the sport to help amplify their new shower gel range.”

Chris Barron, General Manager, Personal Care, Unilever UK and Ireland, commented, “We’re so excited to see Radox partner with England Cricket. We feel there is a great fit between the two; Radox was founded back in 1908 with the objective to ease the fatigue of weary bodies and minds.

“Fast forward to today, Radox stands for helping people find a moment of recovery and restoration within their daily cleansing routine through the transformative power of fragrance and mineral therapy.

“We’re looking forward to supporting all England’s players and keeping them refreshed over the season!”