England Football Appoint Fifty Digital As Creative And Social Agency
England Football have appointed Fifty Digital, the creative, digital, and social agency in sponsorship and sport, as their agency of record.
Fifty Digital, who won Young Agency of the Year at the 2020 Sport Industry Awards, will be responsible for bringing the new England Football brand to life through stories that link the grassroots game to all of England’s elite teams as well as encouraging active participation across all forms of the game.
The assignment is perfectly aligned to Fifty Digital’s agency mission of positively enriching people’s lives through building closer connections with sport.
To kick off, England Football and Fifty Digital marked the start of the new season through a new campaign showcasing the unique journeys of England’s elite, through all grassroots support structures and childhood clubs.
‘It All Starts Here’ features England Manager Gareth Southgate calling for a return to the pitches and training grounds aiming to unite and inspire the football community, demonstrating the opportunities for everyone to be involved.
Georgina Lewis, Head of Marketing at The Football Association, said: “We are so pleased to have Fifty Digital on board as our England Football content partner.”
“The team at Fifty Digital fully understand the significance of the brand and its meaning. We are incredibly proud of our ‘It All Starts Here’ season launch campaign and are excited to work together to ensure grassroots football thrives both on and off the pitch.”
Fifty Digital will also lead the end-to-end social strategy, ideation, and production, building and nurturing a new audience across new social channels for the Football Association.
Working alongside internal stakeholders, they will be responsible for activating all programme partnerships and driving registration via the England Football digital ecosystem
James Campbell, Co-Founder of Fifty Digital, said: “It is an honour to partner with England Football and further grow our relationship with The FA.”
It All Starts Here really is only the beginning of what is set to be an exciting, dynamic and collaborative relationship, and we are excited to represent all forms of the nation’s favourite sport across digital storytelling.”
Nick Jackman, Co-Founder of Fifty Digital, added: “England Football means so much to us as an agency both personally and professionally. We are a team consisting of amateur players, coaches, parents and of course fans, and it is a privilege to have the opportunity to build the England Football brand.”
“We are looking forward to bringing our passion and knowledge of grassroots football to the brand and drive further participation in the game.”
