England Golf drives 54 extension

11 Dec 2024 | Rory Jones
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England Golf has extended its partnership with London-based agency 54.


Under the renewal of the agreement first signed in 2021, the sports and entertainment agency will continue to provide expertise across strategic consultancy, operations, commercial development, event management, content creation, and marketing.

54 will also continue to sponsor the England Golf Awards, as well as numerous elite amateur golf competitions.

Since partnering with the national golf body, the agency has helped support the organisation’s key marketing initiatives, while securing partnership that will help drive commercial revenue.

“54 has provided tremendous support over the past three years and we are very much looking forward to continuing our work with them in successfully delivering England Golf strategic objectives,” said Jeremy Tomlinson, CEO at England Golf.

“By partnering with 54, we will continue to improve our communications in passionately presenting our sport throughout England, welcoming more people to golf and showcasing its safe, sustainable, inclusive and inspirational credentials.”

Ed Edwards, CEO at 54, added, “We’re excited at the prospect of what we can achieve together over the course of this long-term agreement, helping to make golf more relevant and appealing to more people than ever before.”


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