England Hockey Selects Matta
England Hockey, the national governing body for hockey in England, has selected MATTA to create a marketing campaign for its flagship domestic indoor event, the Super 6s.
The Super 6s event is the finale of the indoor season and sees the top domestic men’s and women’s teams in England take each other on in six-a-side format finals. It takes place on Sunday 29th January at the SSE Arena in Wembley from 11am.
The event also has hospitality packages offering a pitchside location and the chance to mingle with Olympic players.
England Hockey, head of sales and marketing, Andy Brown said: “The pinnacle of the indoor format of the game, the Super 6s, is held at the SSE Arena, Wembley, in January and we were keen to find an agency who could help us bring the marketing of the event to life.”
“MATTA created a campaign for us and we are delighted with the response thus far. Our Olympic gold medal winning women’s hockey team will be there with their medals, to meet fans and sign autographs, and it’s always an incredibly exciting and action-packed event for groups of friends, as well as being hugely inspirational to young hockey fans. A lot of the crowd come in fancy dress, and we are 100% encouraging this again.”
Tom Allwood, design and innovation director, MATTA said: “It is great to be working with England Hockey on the Super 6s event.”
“Creatively, the campaign uses the word ‘super’ to emphasize five different benefits, and the day itself: ‘Super Fun’, ‘Super Loud’, ‘Super Social’, ‘Super Exciting’, ‘Super-Fast’, and ‘Super Sunday’.
“We were also able to incorporate this with an explosive hexagonal device in which to set the logo, combining it with images of hockey action and exuberant fans.”
