England Netball Announces Extension Of Red Bull Partnership

England Netball has announced a multi-year extension with its Official Performance Drink Supplier, Red Bull. 

The partnership sees the energy drink manufacturer continue its association with the Vitality Roses both in training and on court through to 2023.

The extension sees the brand further its activity in the sport, which started with the introduction of Red Bull Switch Up – a new fast-paced format of the game – in 2015. 

Its affiliation with the sport then saw Red Bull first partner with the Vitality Roses in 2019 to coincide with the Vitality Netball World Cup, held in Liverpool, which secured two accolades at the Sport Industry Awards 2020.

The extension will see the energy drinks manufacturer continue its partnership with the governing body as it builds up to another major international tournament on home soil, the Birmingham 2022 Commonwealth Games.

England Netball says Red Bulls decision to extend the partnership is a reflection of the growing demand for the sport, with viewing, attendance and participation figures growing year on year. 

“We are delighted to extend our partnership with Red Bull, especially after what has been an incredibly tough year for sports across the country,” said Fran Connolly, CEO, England Netball. 

“We are fortunate to have some great partners, like Red Bull, who have stood by us throughout the pandemic and it is fantastic to see the continued value that a brand like Red Bull brings to the sport. I am very much looking forward to working with them going forward on many exciting initiatives.”

Director of Performance at England Netball, David Parsons added: “We’re delighted to renew our partnership with Red Bull, and thankful for their ongoing support. As we continue preparations for Birmingham next year it’s vital for the squad to maximise performances, and I know Red Bull’s support as an England Netball partner will play a key part in that.”

Throughout 2020, and during lockdown, Red Bull continued its support of England Netball and its players by fueling at-home workouts as well as connecting athletes to discuss best practice on digital zoom sessions.