England Netball nets Women’s Health UK partnership
England Netball have announced a new, multi-platform partnership with Hearst UK’s health and fitness brand, Women’s Health UK.
The collaboration aims to enhance the sport’s visibility and will involve the creation of exclusive content, member offers, and marketing across both brands. The partnership will combine the resources of England Netball’s NETBALLHer initiative with the reach of Women’s Health UK to tackle barriers that prevent women and girls from leading active lifestyles and participating in sport.
The year-long collaboration will launch with a live recording of the Women’s Healthpodcast Just as Well before the final game in the upcoming Vitality Netball International Series against New Zealand.
As part of the agreement, England Netball members will gain access to offers on Women’s Health Collective memberships and subscriptions, while Women’s Healthmembers will get a 10% discount on tickets for England Netball international matches.
Baroness Sue Campbell, England Netball Chair, said, “We’re delighted to be working with Hearst UK on this partnership that will take the reach and visibility of our sport to new audiences and provide more extraordinary experiences for the ever-growing Netball Family. Through this partnership, both England Netball and Hearst share a commitment to harnessing the ability of sport, and netball specifically, to positively impact the lives of women and girls across the country.”
Claire Sanderson, Women’s Health Editor-in-Chief, said, “Women’s Health is deeply passionate about helping women of all ages lead a happy, healthy and fit lifestyle. That’s why our new partnership with England Netball strikes such a major chord with both our brand and our members who want to lead the charge in getting as many women as possible involved in sport. We’re looking forward to bringing our Just As Well podcast to a Vitality Roses match next month – the perfect setting to help launch this exciting partnership.”
Steve Miles, Hearst UK Health & Wellness Portfolio Director, said, “We’re delighted to begin this exciting new partnership with England Netball, an organisation that shares our passion for empowering women of all ages to become the best versions of themselves. The partnership aligns perfectly with our strategy of reaching and engaging with the wellness audience wherever they are, with an equally prominent, and relevant membership organisation.”
