England Netball Scores Record-breaking Partnership
England Netball has extended its partnership with Vitality.
The renewal will see the health and life insurance company continue as title partner of England Netball for a further three years.
Vitality has also committed to doubling its investment into netball, marking the single largest ever commercial investment from a brand into the sport in this country.
As part of the agreement, Vitality will continue its naming rights of England Netball’s national team, the Vitality Roses, as well as its title partnership of the Vitality Netball International Series, which includes all home international series at the elite level of the game.
Another key aspect of the deal is Vitality’s commitment to invest in the grassroots level of the game. Vitality will continue as the official wellness partner of England Netball’s Back to Netball programme, which has seen around 140,000 women re-engage in the sport since its inception in 2008.
Fran Connolly, Chief Executive Officer of England Netball, said, “We are thrilled to extend our partnership with Vitality and remain very grateful for their continued support of netball at all levels.
“Their belief in our vision to take our sport to new heights has been instrumental in driving netball forwards over the last few years and now, with the Netball World Cup on the horizon, we have a unique opportunity to capitalise on the renewed interest in our sport and continue to grow the game for the benefit of all women and girls.”
Neville Koopowitz, Chief Executive Officer of Vitality, added, “We are proud to have supported England Netball over the last eight years and watched the Vitality Roses grow from strength to strength, and I couldn’t be more delighted that we will be continuing our partnership for another three years.
“We share a belief in the power of sport to inspire people to live more active and rewarding lives, and that comes with a responsibility to ensure that it is inclusive and accessible at all levels, from the elite to the grassroots.”
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