Superdrug Online Doctor backs England Netball and NSL
England Netball has inked a new partnership with Superdrug Online Doctor, covering England’s national teams, and the Netball Super League (NSL).
Through the new collaboration, the online healthcare service will partner with the organisation’s ‘Netball Her’ initiative, which provides health support for women and girls across the country.
Superdrug Online Doctor will receive on-court brand visibility during all England Vitality Roses matches, and during all NSL fixtures.
The company’s logo will also feature on the front of the Roses’ dresses.
These include the Netball Nations Cup, which will take place on 1st February, as well as the NSL’s Netball Super Cup on 8th March.
The agreement is intended to help raise awareness of Superdrug Online Doctor’s services.
The NSL is set to relaunch in March with a revamped format, which comes as part of a plan to professionalise the sport.
The partnership was facilitated by Women’s Sports Media, a dedicated agency for deals within women’s sport.
Superdrug Online Doctor will additionally support England Netball’s ‘Back to Netball’ programme, which encourages women of all ages to re-engage with the sport.
“It’s such an exciting time for netball with the imminent relaunch of the NSL which is generating significant interest in the sport,” said Mark Foster, Chief Commercial Officer at England Netball.
“This arrangement aligns perfectly with our commitment both to make netball a sport where women and girls at different life stages are able to thrive, and to continue to innovate and push boundaries as we elevate and drive our sport forwards to a new place of prominence.”
Chloe Anderson, Head of Healthcare Services at Superdrug, added, “This sponsorship not only reflects our commitment to promoting health and well-being, but also aligns with our values of supporting active communities and empowering individuals to achieve their full potential.
“We are looking forward to working together to inspire a healthier, more active future.”
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