England Rugby Announces Partnership With Red Bull
Red Bull has become the Official Energy Drink Partner of England Rugby after signing a new a multi-year deal.
The agreement will see the brand support both the England men’s and women’s teams in both 15s and sevens formats, while the RFU says there will be a particular mutual emphasis on developing grassroots sevens talent.
The relationship will also see Red Bull make use of branding opportunities at the London leg of the HSBC World Rugby Sevens Series, as well as supporting the regional England Rugby Sevens Series events.
As part of the deal, the pair will also co-create a new programme, the Red Bull Rugby Combine, which will focus on identifying new talent for the England Rugby Sevens programme, drawing athletes from a wider sporting pool.
Red Bull will also follow the journey with a behind the scenes content series.
Simon Massie-Taylor, CCO, RFU, said: “We’re excited to partner with Red Bull as the Official Energy Drink supplier to England Rugby and our sevens teams. 2020 is set to be a huge year for sevens rugby with a raft of tournaments around the world including Japan this summer.
“Red Bull’s products have been a regular feature in the world of rugby, so we look forward to having the brand officially on board as a partner and continue our journey as we grow and showcase this enjoyable and high octane sport.”
Despite the focus on sevens, the England senior men’s team and Red Roses women’s side will also use Red Bull products and equipment at upcoming tournaments including the Guinness Six Nations and Quilter Internationals, while the energy drink will also be provided to all senior teams for use during training and matchdays.
