England Rugby Celebrates Everyday Heroes

England Rugby has launched a new film celebrating rugby’s core values – teamwork, respect, enjoyment, discipline and sportsmanship – focusing on everyday heroes of the game whose involvement with rugby bring the core values to life.

The heroes’ stories include:

• Adnaan Rashid and Ramash Arib, two year 10 students at Cranford school in Hounslow who took up the sport through England Rugby’s All Schools programme to get more state secondary schools playing rugby. Adnaan and Ramash work hard planning the best possible training session for the school and their team mates. The hard work pays off and they run the training, encouraging their teammates throughout the drills and skills.
• England Rugby Supporters’ Club member Jenny Hale, a lifelong Bath fan, who supports local rivals Bristol when her South African born great nephew arrives at the club.  She and her family, complete with Jenny’s ‘Come On Nick’ banner, cheer on Bristol on a cold and wet evening. Though it isn’t Bristol’s night Jenny proudly embraces her star player beside the pitch after the final whistle.
• Cecily Moore, a Physiotherapist at Queen Elizabeth Hospital Birmingham, who works a very long day but the enjoyment she gets from playing and coaching O2 Touch with friends makes a big difference.  As an England Touch Rugby trialist, Cecily displays competitive spirit on the pitch but also loves socialising in the pub after a great touch session.

Watch the video at Sport Industry TV

Nic Fletcher, head of marketing at the RFU said: ‘Rugby is a game of strong values and it’s these values that make the game special, loved by players, fans and volunteers for the environment and culture they create. They define the game and they define England Rugby.’

‘With this project we wanted to create a compelling narrative, celebrating everyday heroes involved in the game and how they live the values every day. We’re really pleased and excited by the film and look forward to sharing it. We hope to inspire existing and new followers of rugby by showing them what makes the game special, while remaining true to the game’s roots.’