England Rugby extends Ten Toes partnership
The new agreement builds on a successful two-year collaboration that has seen significant growth and engagement across England Rugby’s digital platforms.
The deal will see Ten Toes continue to provide channel and community management, alongside strategic consultancy for both the England Rugby men’s team and the Red Roses social media channels.
The agency has recently supported the Red Roses channels ahead of the 2025 Women’s Rugby World Cup, attending player shoots, supporting partner launches, and delivering creative storytelling to raise the profile of the squad.
Under the extended contract, Ten Toes will continue to manage the day-to-day running of the social channels, deliver content and tournament coverage, and provide data-led strategic guidance. The partnership focuses on telling the stories of the players and connecting them with a new generation of supporters.
Tom Biggs, Content Strategy Director at Ten Toes, said, “We’re delighted to be extending our partnership with England Rugby. The past two years have been an incredible journey, and we’re proud of the results we’ve achieved together – from growing audiences to bringing supporters closer to the moments that matter.
“We’re excited to continue working closely with the internal content team to keep pushing creative boundaries, tell powerful stories, and help England Rugby and the Red Roses connect with supporters in ways that showcase the very best of English rugby.”
Nabil Hassan, Head of Content at England Rugby, said, “Ten Toes have been an invaluable partner in delivering growth and innovation across England Rugby and Red Roses’ channels. Their strategic expertise, matchday coverage and day-to-day channel management have helped us to excite, entertain and unite audiences across the board.
“With a huge two years ahead, including the Women’s Rugby World Cup and a packed international calendar, we’re thrilled to continue working with Ten Toes to deliver meaningful storytelling for our supporters.”
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