England Rugby Launch O2 Inside Line Live
England Rugby in partnership with O2 has announced it will launch O2 Inside Line Live at Twickenham Stadium bringing fans all the match-day build up.
The activation is an extension of the weekly behind the scenes show, now in its fourth season, from England Rugby and O2. O2 Inside Line Live will be hosted by Alex Payne, who now also fronts the main show.
The first edition will take place this weekend when England take on Ireland at Twickenham followed by Wales’ visit to HQ on 9th March. Alex Payne will be joined by a range of special guests from the world of rugby giving their insights and previews ahead of the games.
Fans can watch O2 Inside Line Live on the official England Rugby YouTube page with highlights also available via @EnglandRugby.
Sophie Goldschmidt, chief commercial officer, RugbyFootball Union said: ‘The build-up to kick off before a test match is an exciting time for fans, full of debate and speculation. We want to provide content that is both entertaining, as well insightful and offers something that they can’t get anywhere else. We’re always looking for new ways to develop the fan experience and we think O2 InsideLine Live is a great way to reach out to all those watching England matches at home, in the pub and with friends.’
Gareth Griffiths, head of sport sponsorship, O2, said: ‘We’re proud to be working in partnership with England Rugby to extend the reach of O2 Inside Line. Now, in addition to weekly behind the scenes access we’re able to bring fans even closer with exclusive action live from Twickenham on England match days – a must for every rugby enthusiast.’
