England Sponsors Team Up For Tesco Giveaway
England’s national football team sponsors Vauxhall and Mars have teamed up to give fans the chance to win one of five Vauxhall Adam Jam vehicles, as part of a Tesco store promotion.
The partnership means that, in a World Cup year, Tesco customers who use their Tesco Club Cards when purchasing a 7 pack of Mars Bars will be automatically entered into a prize draw to win a Vauxhall Adam Jam.
The promotion will run across all participating stores up and down the United Kingdom until 11th February with lucky winners taking home a new car.
Mars signed a new deal with the FA in December to continue as an Official Supporter until after the World Cup 2018 in Russia, while Vauxhall extended its existing partnership with the England team for the same period in May last year.
Vauxhall sponsorship marketing manager Cheryl Stibbs said of the deal: ‘This promotion marks a fantastic partnership between three integral UK brands.’
‘Passion and loyalty are two values shared by Vauxhall and Mars in their sponsorship of the England Football Team.’
‘We think this is a great opportunity to reward loyal Tesco customers with a chance to drive home a brand new Vauxhall Adam Jam.’
Carrie Martin, Mars Chocolate UK retail excellence director, added: ‘We are really proud to support the England football team and even prouder of the fans that get behind the team. This partnership is an opportunity for us to reward fans with a great offer.’
