The England national team have agreed to donate their World Cup match fees to charity and launch a new awareness campaign.
Charities that will benefit from the move include Children’s Hospices UK, WellChild, the Bobby Moore Fund, the PFA and the Team England Outreach Programme.
The team employed a similar policy throughout the World Cup qualification campaign when more than £1m was raised.
Liverpool captain Steven Gerrard explained that the fund will also be accompanied by a new campaign to raise awareness of the initiative.
He said: ‘It’s a campaign that we’ve come up with, an idea of sticking together with our charity partners who we’re helping to fund. The motto is, ‘Together We’re Stronger’.
‘The motto sends out a message that we’re all united and we’re all pulling in the right direction to give a bit back to society.
‘But it’s a great message for the fans and the country as well. Their support is key for us to do really well in South Africa. To be successful, everyone needs to stick together – the players, the manager and the supporters.’
The team fly out to a pre-tournament training camp in Austria this week ahead of the start of the tournament on 11th June.