Jessica Ennis-Hill has launched the Vitality Run Series, a new annual running series featuring eight events during 2014/15, consisting of half marathons and one 10k event.
According to organisers, the series is expected to feature over 100,000 runners in its inaugural year and aims to encourage participation for all runners, experienced and beginners.
In her role as Vitality Ambassador for PruHealth and PruProtect, title sponsors of the Series, Ennis-Hill revealed a four and a half metre high female runner ‘Victoria’, positioned near the Millennium Arena in Battersea Park.
Ennis-Hill, the London 2012 Olympic Heptathlon Gold Medallist, called on Britons to don their trainers and sign up for one of the eight Vitality Run Series events.
Acting as spokesperson for the sponsors, Ennis-Hill commented: ‘I am delighted to support the Vitality Run Series by revealing this giant sculpture which will be a memorable and inspiring feature at each of the events. There are eight fantastic events taking place over the next year starting with the exciting new Run Hackney half marathon on 22nd June through to the famous Reading and Liverpool half marathons next March.’
‘With the summer now upon us, this is a great time for runners of all standards to head outside, start training, and enter one of our events around the UK. Being a heptathlete, running is obviously a big part of my training regime and every day life and it is something I enjoy.’
Mark Whitehead, CEO of Series organisers Achieve Events added: ‘The Vitality Run Series is all about inspiring many more people to make the step up to successfully to complete one or more of our leading challenge running events. Our races are open to all and our motivation is to help people achieve their goals by assisting them on every step of their journey, through the preparation months all the way through to a first-class event day experience which will live long in the memory.’