Welsh brewing company SA Brain & Co has appointed sports marketing agency
ENS to leverage all of the firm’s sport sponsorship contracts including its
shirt deal with the Welsh national rugby union side.
ENS, which picked up the account following a competitive five way pitch, will
also work on SA Brain’s sponsorship of the Football Association of Wales and
Glamorgan Cricket Club.
Richard Davies, sales & marketing director of SA Brain & Co Ltd
commented: ‘We have invested heavily in our sports sponsorships and PR plays a
vital role in ensuring that we leverage these fully.’
SA Brain signed a four-year sponsorship deal with the Welsh Rugby Union in
June 2004.