Entourage And Dentsu Strike Partnership
UK-based sponsorship and talent management agency Entourage Sport & Entertainment has entered into a partnership with Dentsu, the global media group, that will see it handle commercial rights for Dentsu’s global inventory of events.
In a first of its kind deal, Entourage will kick off by focusing on upcoming global sporting events that include the Copa America before transcending across the other Dentsu portfolio of leading worldwide events to secure long term commercial opportunities with brands and also manage their activations.
Entourage are a specialist in the negotiation of sport and entertainment sponsorship, talent management and partnership management. The agency has delivered a number partnerships for household brand names, working with the likes of Heineken, Emirates Airlinem, Konami, FTX and Visa as well as leading rightsholders FIFA, UEFA, Inter Milan and SL Benfica.
Mark Cowan, CEO of Entourage Sport & Entertainment said, “We are honoured to be working with the Dentsu Inc team across various rights and look forward to building a successful collaboration. Properties like Copa America are a natural fit for us, having several years of expertise in the local market and with international tournaments.
“Aligning Entourage with Dentsu, is a big statement of intent for what we are planning to achieve across the global sporting landscape and we look forward to working with the team.”
