Envision Racing, Time Sign Green-focused Pact

British Formula E team Envision Racing has entered into a partnership with global media brand TIME to promote issues surrounding climate change and other environmental challenges.

The partnership will look to engage Formula E fans on global issues through TIME and on Time.com, as well as across social media channels. The tie-up will be promoted through collaborations at major events such as the World Economic Forum and COP27.

As an official partner of Envision Racing, TIME will play a role in the team’s Race Against Climate Change Live Summits, which bring together global change-makers to discuss possible solutions to tackle environmental challenges.

As part of the agreement, TIME branding featured on the Envision Racing car and across all team marketing and promotional collateral during the Mexico City ePrix at the weekend.

The partnership builds on TIME’s commitment to covering sustainability and climate change over the years, from its 1989 Endangered Planet of the Year cover package to TIME 2030, a decade-long global editorial initiative that focuses on the ongoing exploration of solutions to the challenges of the post-Covid world and the leaders and innovators driving them.

Viktoria Degtar, Global Chief Revenue Officer at TIME, said, “We are thrilled to be partnering with Envision Racing because they are leading the fight against climate change through electric mobility and renewable energy solutions.

“TIME’s mission is to lead the conversations that help change the world. This partnership speaks to the core of shared values: championing sustainability, acting as a catalyst for positive change and accelerating innovative solutions to help build a better future for all.”