FA Cup title sponsor and Football League partner E.ON has signed up England goalkeeper David James as the face for the brand’s new ‘Great Saves’ environmental marketing campaign.
Energy company E.ON is urging fans to save power in their home in return for FA Cup and football prizes.
‘Great Saves’ forms part of E.ON’s wider communications strategy following the launch of Talking Energy – a new campaign designed to communicate the need for low carbon energy and help customers control their energy bills.
E.ON is encouraging people to share their energy saving techniques via a dedicted microsite. The individual who offers the best idea will win a child’s mascot place at The FA Cup Final at Wembley in May.