Epcr Appoints Sunset+vine For Marketing Content Brief

05 Apr 2021 | tshego

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European Professional Club Rugby (EPCR) has named production and media company Sunset+Vine as a Digital Partner, with a brief to create content promoting the Heineken Champions Cup and Challenge Cup tournament broadcasts and the EPCR European Player of the Year campaign.

The Sunset+Vine Content Department was tasked with creating promos and trailers for the finale of this year’s European club rugby season, as well as beginning work on the European Player of the Year content.

The contract will run for the remainder of the shortened 2021 season plus the 2021/22 season and will see the Sunset+Vine team – led by Head of Content Helena Sykes – producing over 150 videos for a range of EPCR’s owned, earned and shared platforms, targeting rugby fans across the world.

“This is a significant win for our new Content Team,’ said Sykes. “The new department has been set up to deliver content right across the spectrum, from network commissions, to VOD films and features for our streaming clients as well as social media stories, edits and promos. And we are delighted to be commissioned to work with EPCR at a time when European rugby is increasing in profile and popularity.”

François Vergnol, Marketing & Commercial Director EPCR, added: “The Heineken Champions Cup is the pinnacle of club rugby. Reflecting that through dynamic marketing video content for use across a range of earned, owned and shared channels is key to our continuing growth of the reach and engagement of the tournament, as well as the Challenge Cup.

“We are excited to be extending our collaboration with Sunset+Vine, who have considerable experience of working with us on delivery of the tournaments to homes across the world.”

The news adds to Sunset+Vine’s rugby portfolio in the UK, where it already produces Premiership and European rugby for BT Sport and Channel 4 as well as the Autumn Nations Cup for Prime Video and the Guinness PRO14 for Premier Sport The agency is also World Rugby’s host broadcast partner for the HSBC World Rugby Sevens.