Epson Joins Mercedes Formula One Team
Epson has signed a new long-term sponsorship with the Mercedes Formula One team to become an official team partner of the world champions.
As part of the deal, the printing firm’s logos will appear on Mercedes’ new car, which will be unveiled ahead of Sunday’s first pre-season test in Spain.
Epson will also assist the team in areas such as wearable technology, scanning and printing.
Epson’s president Minoru Usui, said: “We are extremely proud to enhance our global brand profile by becoming an official partner of the Mercedes AMG Petronas Formula One Team.
“The partnership aligns two world-renowned champion brands committed to the relentless pursuit of innovation, the attainment of global leadership positions and the creation of products and services that continue to exceed expectations and emotionally engage stakeholders worldwide.”
Toto Wolff, Mercedes-Benz’s motorsport chief, added: “It is always a pleasure to work with forward-thinking companies and Epson’s products are a natural fit for our race and manufacturing operations. Epson’s use of innovative technology to deliver performance is perfectly aligned to what we strive to achieve in Formula One and we will be working closely with Epson to showcase these innovations and increase global awareness of their brand and products.”
The company previously sponsored the Lotus and Tyrrell teams in the late 1980s and early 1990s while in 2004 the company agreed a one-race deal to sponsor the British American Racing team at the Japanese Grand Prix.
Epson Group, which has more than 72,000 employees in 94 companies across the world, launched into the wearable technology market for runners last year.
